Apple will announce the release date for the iPhone 15 at its annual launch event, which is typically held in September, but the company isn’t likely to share a save-the-date for that event until sometime in August 2023. However, we can use the dates of bygone Apple events to predict when this year’s Apple event might take place, and therefore when the iPhone 15 could hit shelves. 

Apple generally picks the first or second week of September for its annual iPhone launches, and usually opts for a Tuesday, though occasionally the company goes for a Wednesday. The 2022 (read: iPhone 14) edition of Apple’s September event fell on September 7, with three of the four iPhone 14 models announced at the time going on sale just over a week later, on September 16 (the iPhone 14 Plus became available on October 7). 

That means September 5 or 12 are quite likely launch days for the iPhone 15 in 2023 (both dates are Tuesdays), though September 6 and 13 are possibilities, too. As with the iPhone 14, the shipping dates for the iPhone 15 will probably be just over a week later.

More specifically, based on past form prior to the iPhone 14 launch, the iPhone 15 line will likely go on sale on the Friday of the following week. So, an announcement on September 5 or 6 would likely mean a release date of September 15, while an announcement on September 12 or 13 would probably mean a shipping date of September 22.